PR Strategy

PR plan template: 3 frameworks for strategy, campaigns, and crisis

by Teis Meijer
on Jul 31, 2026

TL;DR - Key takeaways: Different PR moments need different plans. Annual strategy, campaign PR planning, and crisis response each require their own framework. Annual PR plans turn business priorities ...

Welcome to the Presspage blog

On the hunt for something? Use the tags below to explore the topics that matter to you. Still can’t find what you need? Try the search bar to get even more specific.

Brand Newsrooms

Investor Relations

Media Relations

Issue Management

Articles about: PR Strategy

PR plan template: 3 frameworks for strategy, campaigns, and crisis

Types of journalists: What each one really wants from PR teams

How to write press release quotes that will get picked up (+ examples)

Corporate reputation management: The proactive playbook for PR teams

Why Press Releases Get Ignored: 6 PR Content Mistakes

The PR data breach response plan: What to do at every stage

Thought leadership in PR: What it is, how it works, and how to build influence

The Crisis Lifecycle Framework: A blueprint every PR team should use

5 PR analytics to measure your owned media performance